Technology news and Jobs arrow Technology Lifestyle arrow Kodak to conquer cameraphone photo printing market?
Kodak to conquer cameraphone photo printing market? E-mail
by Alex Zaharov-Reutt   
Wednesday, 08 November 2006
If consumers buy the 160 photo pack, with enough dye-sub ‘ink’ to cover 160 photos, you pay 50c per print. An 80 sheet pack works out a 75c per print, while the 40 sheet pack gives you photos at $1 per print. All prices quoted are in Australian dollars, those in the US or the UK will pay lower figures as per usual.

Over 2000 phone stores are set to carry the new Kodak photo printer, with Australia the vanguard of a global launch. Australia is seen by Kodak as an excellent ‘predictor’ market for global sales, while its integration and proximity with the fast-growing Asia Pacific region sealed the deal for Australia to get Kodak’s new printer first. 

The big news here is not that Kodak have a photo printer with Bluetooth, or one for AUD $199, but that they are now heavily targeting cell phone users, not only in upcoming advertising campaigns, but directly in phone stores where most consumers buy their phones.

Given the ease with which I was able to print a photo from my phone via Bluetooth at the launch event earlier today, and the quality photo my 2 megapixel cameraphone is able to capture, Kodak look like being on a real winner with their new cameraphone focus.

And while Canon, HP, Epson and others are unlikely to let Kodak have the market all to themselves, in the final analysis, each company’s market share may well be down to a photo finish!
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