| ACCC's Groundhog day over broadband advertising concerns |
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| by Stuart Corner | |
| Friday, 27 October 2006 | |
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Hear Hear! Of course, the ACCC can and does take action against companies over misleading advertising. But such actions can be taken only against individual offenders and with such an uncertain quantity as broadband speeds, could be difficult to prosecute successfully. This is clearly a systemic problem and demands a system-wide solution. However Samuel made the ACCC's concerns abundantly clear over two years ago when he addressed the Australian Telecommunications Users Group annual Conference in March 2004. This is what he said. "It has been alleged that whilst ISPs are advertising broadband services that offer specific download rates, for example, 256 kilobits per second, the download speed when accessing Internet sites is often considerably less than this. Advertising that makes false claims about the standard, quality and value of products and services is a breach of the Trade Practices Act and will not be tolerated by the ACCC." |
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