TAG | IamEmo & Whitesmiths merge to tackle mobile content market |
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| by Stuart Corner | |
| Monday, 23 October 2006 | |
  
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Between them IamEmo an Whitesmiths claim to be doing business in 15 overseas markets with some of the world's leading telecommunication carriers including Vodafone, Mobile One, Optimus, Optus and 3. "The merger offers us the opportunity to consolidate the strong footholds both companies have made in international markets, as well as explore new opportunities in these markets that would not have been possible for either company before the merger. It also creates a powerful global distribution channel for our mobile content, applications and technology platforms," said Brough. Brough said the company's flagship IamEmo and iVMS products were well placed to exploit the market for multimedia messaging in the rapidly growing mobile content market. "IamEmo provides users with the opportunity to put an emotional context into their message. Emo is a fun, yet moody, animated chameleon uniquely designed to help users convey their emotions, both in MMS and Instant Messaging." According to Brough, Emo has been preloaded onto over 10 million handsets globally. "And have a global license agreement with American Greetings to use IamEmo for instant messaging," he said. iVMS is an instant voice messaging service that delivers voice messages directly to mobile handsets via MMS, rather than users having to retrieve them from a voice mailbox.{moscomment} |
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