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Telecommunications Telstra launches video distribution services
Telecommunications Telstra launches video distribution services | Telstra launches video distribution services |
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| by Stuart Corner | |
| Wednesday, 18 October 2006 | |
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Customers will be able to upload their own content but Telstra has also partnered with Prime Digital Media which will provide content creation services. A web portal will enable customers to manage distribution of their content in real time. Telstra has named Retravision and Boost Juice as the first two customers for the service. It will also be used by Executive Channel and in 84 Telstra Shops. According to Telstra Convergent Solutions' executive director, Lynda O'Grady, "The solution can be used in various ways - to carry a company's own messages to display in-store, to show third party advertising at points of purchase or high traffic areas, or even to conduct training activities with staff."{moscomment}
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