| Apple and Microsoft: a tale of two piracy fighters |
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| by Stan Beer | |
| Monday, 16 October 2006 | |
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To be clear on what we are talking about, both Microsoft and Apple have been wildly successful in creating dominant - in Microsoft's case monopolistic - market shares in their respective areas of desktop software and portable music players. In the case of both companies they have had to contend with the thorny issue of piracy. In many ways, their successful approach has been exactly the same - to turn a blind eye to it. The Jobs interview, which marked the fifth anniversary of iPod, revealed that the Apple co-founder claims that if you charge the market a price it will accept for music, users will forgo illegal downloads and pay iTunes to download tracks. Jobs is indeed correct when he says this strategy has worked - iTunes has had something like 1.5 billion downloads. What Jobs didn't say, however, is that the strategy only works up to a point. Of the hundreds and sometimes thousands of tracks that each iPod owner has on his or her player, on average only 20 to 25 were bought through iTunes. Where did the rest come from? They were ripped from CDs, downloaded from other legal music sites, burned to CDs and then ripped from CDs, downloaded from illegal file sharing music sites - well you get the picture. The fact is that iTunes is the most convenient way to get music onto your iPod but it is certainly not the only way. Apple knows this all too well. Yet, with 80% market share or so, Apple has no intention of checking the contents of their iPods for illegal downloads each time they download a new iTunes track. A good way to reduce piracy for Apple would be to stop users from being able to rip tracks off CDs. Apple could reduce it even further by preventing users from burning tracks to CDs. After all, with an iPod that can be plugged into a home or car sound system, who needs CDs? |
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