BeerFiles is a sometimes irreverent blog concerning all things to do with IT, technology, people and the media from the point of view of a hard boiled technology journalist and commentator. Stan has been in the IT game for about a quarter of a century. He has seen and written about the rise and fall of more than a few IT players and made many friends, some of whom he has even crossed swords with on occasions. Everything in this blog is purely Stan’s opinion so if you agree, wish to expand upon, correct a post or tell Stan he’s a clueless know nothing, please feel free.

20 million reasons why YouTube was worth it

by Stan Beer

Monday, 16 October 2006

Page 1 of 2 It was amusing to read a critique questioning how Google was going to be able to monetise YouTube on a news website that was displaying Google Ads. YouTube is said to have 100 million videos posted on its site and gets about 20 million unique visitors a month. That's a good deal of content and quite a respectable audience. If a company like Google, which makes billions a year from internet-based advertising, can't figure out a way to tap the advertising potential of its new high-priced asset then no-one can. However, chances are that it will. Some critics say that YouTube, unlike TV, doesn't have the stickability and staying power that advertisers like. They say that while people might spend hours browsing YouTube right now, they'll soon grow tired and move on to something else. Twelve years ago, critics were saying the same thing about the web. The idea that the web would overtake newspapers as the key delivery platform for real estate, cars and jobs advertising seemed ludicrous, The idea that the web would replace TV as the key home entertainment platform for many people seemed ridiculous. However, more that one billion people have access to the web and many of them - particularly younger people - spend more time surfing the net than watching TV. << First page <   1 2 Next page > Last page - Post your comment >>

 

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