Of course, not knowing exactly who those 8 CE companies are means that we also don’t know if they are the companies that own factories in Japan, Korea and China, so we’ll just have to wait for the Consumer Electronics Show to see who is a partner, and then ask them what it means for their factories. Can the factories be relatively inexpensively refitted to handle the laser TV products, or will it be a mega expensive refit?

One thing is for sure – if you want to buy a Laser TV, or just see one in stores, you’ll have to wait at least 12 months – and possibly more. Brand name and high-end LCD and plasma TVs have certainly reached their highest quality levels ever for sharpness and quality, and if you want to buy a big screen HDTV that can hang on your wall, it’s going to have to be plasma or LCD for now, or a projector that can display an HD image at sizes much greater than consumer level plasmas and LCDs.

Arasor, (makers of the Laser TV) did clearly state that the prototype model, while seemingly far better than the plasma TV it was up against, was just a prototype, and the final version would be even richer in colours. But just as the competitors are expected to raise doubts, you can expect Arasor to say the final version would be even better. It’s what every manufacturer says – even Microsoft with Vista.

If I was to buy a TV right now, my only choices would be plasma or LCD. I wouldn’t be looking at rear projection (unless I wanted a ginormous screen from someone like Sony), while the only other real alternative for now is a front projector capable of HD viewing. And if I want a new TV ‘right now’, I’m not going to wait 12 months to buy one.

It’s like an iPod – are you going to buy one this Christmas (or even now), or will you wait until the rumoured widescreen version with Bluetooth, a phone and a kitchen sink will appear in 2007? Plenty of people can’t wait and have taken the plunge. If that wasn’t the case, Apple wouldn’t have sold squillions of iPods and they wouldn’t be the market leaders, as we’d all be waiting for the next version! That said, an iPod is a heck of a lot cheaper than a big screen HDTV. And if only the Laser TV didn't sound so enticing, as all new technology always seems to!

And as for the 12 months wait scenario, well we’ve been down that track before with SED and LCOS technologies, both of which have been slated to knock plasmas and LCDs of their perch for at least the last couple of years, with only prototype SED TV’s that I’m aware of having been shown at trade shows, while I’ve only ever seen one LCOS TV – and that was a bulky rear projection model.

Then there’s Sharp with their demonstration at the CEATEC Japanese trade show only this week of a TV with a resolution that makes 1080i and 1080p look like a low resolution technology. Their new TV can display images at a whopping 4096x2160 – more than double the 1920x1080 resolution of the latest 1080p panels. Of course, it’s just a prototype, and while there’s no firm release date, the word was that it wasn’t far away – quite possibly the same time frame that the Laser TV is set to be released in (i.e. end of 2007 or early 2008).

We’ll explore some more of the doubts out there, see if we can dig up some new ones, and see what comment Arasor would like to make on the things they’ve heard their competitors saying over the last 24 hours.

Either way, it’s clear that technology isn’t standing still, but is moving faster than ever. Can you, and your bank balance, keep up?
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