TAG | ACCC warns: ring tones don't ring true |
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| by Stuart Corner | |
| Tuesday, 10 October 2006 | |
  
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"Without an effective disclaimer, the ACCC believes such conduct is likely to lead consumers to conclude that the named/pictured artist performed the ring tone song." The ACCC says it has found evidence of this misleading conduct on websites from which the ring tones are downloaded and in TV and magazine advertisements. It says it has written to the operators of more than 20 sites, "both locally and internationally, including Europe and the United Kingdom," to put them on notice. "Ring tone promoters have been asked to replace the words 'real' or 'true' tones with the term 'cover tones' to better reflect the ring tones being sold." Samuel said. "Additionally, the ACCC has asked that disclaimers be provided in a prominent, meaningful and contemporaneous manner so as to adequately dispel any misimpressions that are likely to arise." He said that tone traders had been given a two-week deadline to address its concern. However it is hard to see how the ACCC could take any enforcement action against content on overseas web sites. Samuel said that "So far, the results have been very positive with most traders willing to comply with the ACCC's requests." But he warned that the 20 sites were "only the tip of the iceberg in what appears to be an industry wide practice."{moscomment} |
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