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Press-release
Users switch on to BeboTV E-mail
by Catriona Pollard   
Monday, 09 October 2006
Following its inaugural success Bebo, the next generation social networking site, has re-launched BeboTV to offer even more content to its 27 million worldwide users. 
Australia: Following its inaugural success Bebo, the next generation social networking site, has re-launched BeboTV to offer even more content to its 27 million worldwide users.    Bebo was launched in July 2005, in just over a year, the San Francisco based social network has more than 27 million registered members viewing 4 billion monthly page views.  According to third party sources such as; Neilson, Hitwise and Media Metrix, Bebo is the largest social networking site in the UK, Ireland, and New Zealand.  Recent Comscore numbers rank Bebo as the third most popular social network in the US, based on uniques and pageviews, and shows Bebo to have the highest engagement with 720 pageviews per unique in August. Bebo is also considered the most ‘sticky’ social network as shown by data released in August by Media Metrix. BeboTV has been given its own brand and is now a big part of the Beboer experience. There are over 5,000 video views per day on the site and the power of user generated content is evident as around 15,000 videos are added by Beboers daily. Great content is at the core of social networking and BeboTV provides the gateway to a constant flow of new material. It is also provides an opportunity for brands to engage with their audiences through sponsored videos and an eye on the world with tributes to Steve Irwin, following his untimely death, and commemorative videos to 9/11 rising to the top of the TV charts in the past few weeks.  Michael Birch, CEO and founder of Bebo commented: “BeboTV has gained a really positive response from Beboers following its re-launch. This is because we have developed a system which means users can always have access to great content whether it’s being able to view what other users consider to be the best videos on Bebo, finding out what other people are watching today or simply finding new videos that are of interest to them - this ability to discover is part of the unique nature of social networking. The re-launch of BeboTV has also seen an increasing number of budding producers using BeboTV to launch their independent films.”  Birch went on to add:  “Bebo is focused on building a site that works for its users and enabling the continued flow of great content is central to this aim.” In keeping with the site, BeboTV offers a simple interface for finding videos and a clear menu system which guides users through a variety of ‘TV Channels’ including; comedy, sport, music and people: http://bebo.com/TvChannel.jsp?TvChannelId=9 The intuitive layout enables Beboers to navigate easily through each section from ‘Recently Viewed’ (a real time “hot list” of the most interesting videos that other users are watching), through to ‘Fresh’ videos which have been uploaded to the channel within the last few minutes. BeboTV’s ‘Hot’ section indentifies the videos that have been saved to the most homepages during a given week, whilst ‘Hottest’ indicates the videos that have been saved to the most homepages during their time on Bebo - including such Bebo favourites as the Disney Cars trailer and the ever popular High School Musical. - Ends -Notes to Editors: About Bebo
Bebo is the next generation social network that enables college and school students to stay in touch with their friends, find long lost friends and meet new people. Officially launched in July 2005, in just over a year, the San Francisco based social network has more than 27 million registered members viewing 4 billion monthly page views.  According to third party sources such as; Neilson, Hitwise and Media Metrix, Bebo is the largest social networking site in the UK, Ireland, and New Zealand.  Recent Comscore numbers rank Bebo as the third most popular social network in the US, based on uniques and pageviews, and shows Bebo to have the highest engagement with 720 pageviews per unique in August. Bebo is also considered the most ‘sticky’ social network as shown by data released in August by Media Metrix:
      Total Minutes     Average Minutes per Usage Day     Average Minutes per Visitor
MySpace_US     10,537,000,000     21.8     188.9
Facebook_US     1,973,000,000     17.1     133.5
Bebo_US     561,000,000     38.4     230.1
  Bebo continues to grow rapidly in its other core markets and is currently the second and third most popular site in Australia and Canada respectively.  It has also secured the coveted ‘People’s Voice’ Award at the 10th Annual Webby Awards for ‘Best Social Networking Web Site of 2006’. Michael BirchCo-founder and CEOBebo’s co-founder and CEO Michael Birch has been the driving force and chief architect behind the development of six consumer web sites over the last decade. In 2001, he co-founded word-of-mouth marketing site BirthdayAlarm.com as a simple way to remember birthdays. The idea caught on, and today the site provides more than 45 million members an assortment of e-greeting cards and services. Following this, he started Ringo.com, one of the first social networking sites launched in 2003. The site was later sold to Tickle.com and is now owned by Monster.com. Birch has a BSc in Physics from Imperial College, London. Xochi BirchCo-founder and PresidentXochi Birch has co-founded several Internet community web sites over the last five years including BirthdayAlarm.com and Ringo.com, bringing a blend of technical and financial skills, as well as a strong entrepreneurial spirit to each role. Birch launched Bebo with husband Michael Birch in 2005, and is currently responsible for overseeing general operations and the day-to-day running of the company.  She also oversees operations at BirthdayAlarm.com, a word-of-mouth marketing site with more than 45 million members. Xochi Birch has a BSc in Business Administration and Economics from St. Mary’s College, California.  Jim ScheinmanVice President of Business Development and SalesJim Scheinman joined in July 2005 to help launch Bebo and is responsible for business development and advertising activities across the company. Scheinman is an attorney, entrepreneur and seasoned internet marketing executive, having worked as the head of business development for pioneering social networking site Friendster. He also served as senior vice president of business development at NBC Internet, a $2 billion public company of NBC & GE. Prior to his internet career, Scheinman practiced corporate and intellectual property law at a leading Silicon Valley law firm. He also founded a family business out of college that grew to become the largest worldwide sports card & memorabilia business. Scheinman has a BSc in Neuropsychology from Duke University and earned a Juris Doctor at the California Davis School of Law. For more information on Bebo, visit its website www.bebo.com

 

 

 

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