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Optus hits back at Telstra's Next G launch with new ad campaign |
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by Stuart Corner
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Sunday, 08 October 2006 |
Optus has launched a new TV advertising campaign for its 3G network with a focus on information services under the them 'Internet on your mobile'.
Optus says the campaign is designed to create customer awareness and "demonstrate the unique benefits of Optus 3G including faster speeds, exciting content, Live TV and the ability to download high quality video, film clips and music."
Conten services promoted in the campaign include Google, Friend FindA, EBay and MTV. Optus’ Google service allowing Optus mobile customers to access Google via the Optus Zoo homepage, so they can search as they would on a PC.{moscomment}
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