Cornered!
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.
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Technology news and Jobs arrow Cornered! arrow Trujillo's claimed achievements ignore history
Trujillo's claimed achievements ignore history E-mail
by Stuart Corner   
Tuesday, 03 October 2006
Now, small business. While The Australian today had got the inside running on another story unfavourable to the Trujillo regime, he was getting a good run in the Australian Financial Review with a story focussing on Deena Shiff, recently appointed managing director of small and medium enterprises.

According to the AFR, "When Sol Trujillo was appointed chief executive of Telstra last year he was shocked to find the carrier had no dedicated array of products for small businesses and no way of adequately servicing them. It was a major oversight considering Telstra has an estimated 750,000 of the country's one million small and medium sized business customers."

Shiff told the AFR that "Most corporations...find it hard to have close customer relationships with such a large and diverse group of customers...So, it was the natural thing for Sol to do to break them out."

Well, good luck Sol, but like the 'transformation' story, this conveniently glosses over at least a decade of earlier attempts to do just this.

Remember the Billy Connolly-lead advertising campaign, back in 1998? Telstra claimed it had revamped its approach to the business market: training its staff to focus on solving the communications problems of business customers.

 
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Cornered! is a blog on all things tele-communication from the perspective of one who has observed, analysed commented and reported on the industry since the dark ages (BC - before competition).
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