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VIRTUALISATION Microsoft to announce answer to Google in ad space
VIRTUALISATION Microsoft to announce answer to Google in ad space | Microsoft to announce answer to Google in ad space |
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| by Stan Beer | |
| Monday, 25 September 2006 | |
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 Microsoft is set to announce the worldwide launch of a coordinated advertising business, Microsoft Digital Advertising Solutions, in a push to leverage the software company's user base and combat Google in the advertising space.Featured Whitepaper
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According to Joanne Bradford, corporate vice president of global sales and marketing and chief media revenue officer at Microsoft, Microsoft Digital Advertising Solutions is a response to one of advertisers' key challenges - to reach audiences across multiple media. "As today's consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium," she said. |
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