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BeerFiles is a sometimes irreverent blog concerning all things to do with IT, technology, people and the media from the point of view of a hard boiled technology journalist and commentator. Stan has been in the IT game for about a quarter of a century. He has seen and written about the rise and fall of more than a few IT players and made many friends, some of whom he has even crossed swords with on occasions. Everything in this blog is purely Stan’s opinion so if you agree, wish to expand upon, correct a post or tell Stan he’s a clueless know nothing, please feel free.
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PS3 price cut signals Sony bid to protect fortress Japan E-mail
by Stan Beer   
Saturday, 23 September 2006
Whether Microsoft or Nintendo, Sony is clearly worried because cutting prices two months before a new product has even been released is highly unusual. Obviously, Sony believes it has miscalculated how big a price gap between itself and its rivals the market will bear.

Based on PS2 sales, Japan can be expected to account for more than 20% of the total PS3 market, so Sony cannot afford any slip ups in November and December.

The last thing Sony wants to see by the time March 2007 rolls around and the PS3 gets ready to hit stores in Europe and the rest of the world is unsold inventory in Japanese stores.{moscomment}

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