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PS3 price cut signals Sony bid to protect fortress Japan |
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by Stan Beer
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Saturday, 23 September 2006 |
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Page 2 of 2 Whether Microsoft or Nintendo, Sony is clearly worried
because cutting prices two months before a new product has even been
released is highly unusual. Obviously, Sony believes it has
miscalculated how big a price gap between itself and its rivals the
market will bear.
Based on PS2 sales, Japan can be expected to
account for more than 20% of the total PS3 market, so Sony cannot
afford any slip ups in November and December.
The last thing Sony wants
to see by the time March 2007 rolls around and the PS3 gets ready to
hit stores in Europe and the rest of the world is unsold inventory in
Japanese stores.{moscomment}
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