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Telecommunications Sensis drops the pages, lays claims to 'Yellow'
Telecommunications Sensis drops the pages, lays claims to 'Yellow' | Sensis drops the pages, lays claims to 'Yellow' |
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| by Stuart Corner | |
| Thursday, 21 September 2006 | |
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Brooks claimed that the traditional Yellow Pages print directory business, was "not only a source of growth...but the strength behind or online, voice, mobile and satellite navigation solutions." However growth last year was just two percent, down from five percent in prior years, and analysts at the briefing were sceptical that positive figures could be sustained. Online revenue, grew 58 percent last year. Sensis is not the first with the idea of truncating Yellow Pages to Yellow. No doubt much to its chagrin the website www.yellow.com belongs to an organisation of the same name in the US that offers a portal to access Yellow and White pages directories in all US states. |
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