| What will they outsource next to India? |
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| by Stuart Corner | |
| Monday, 18 September 2006 | |
  
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Eurotechnology claimed that "The employees apparently are diligently studying the Japanese language in evening classes, so that in a few years time, they will be able to read a little of the Japanese mobile market information which can be found on the internet, we assume." From this point Eurotechnology drew a rather long speculative bow. "We believe that this explains why so much information about Japan's telecom and mobile phone markets circulating outside Japan is incomplete, or in many cases even wrong. This fact also contributes we believe to the fact, that some of the most famous global companies in the mobile phone sector find it so difficult to succeed in Japan, if they rely on Japanese market research outsourced to countries outside Japan." The most famous of these is Vodafone which earlier this year flogged its Japanese cellular operations to Softbank. And Eurotechnology was quick to draw parallels with the exodus of some of its competitors, un-named of course. "Similar to Vodafone's departure from Japan, famous global telecom consultancies have also closed shop in Japan, due to the very high costs and the continuous high investments necessary to achieve and maintain leadership in understanding Japan's telecommunication markets." In contrast, we are assured, "Eurotechnology market reports and our strategy consulting is hand crafted in Tokyo/Japan." They may have a point. On the other hand, it depends on just what portion of competitors' research has been outsourced to India: if it is simply turning the research data into readable reports written in clear English for a global market, the Indians can probably do a better job than the Japanese. But which is the "very famous telecom and IT industry market research and strategy consulting firm with a globally famous brand that has taken outsourcing to new heights?{moscomment} |
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