Technology news and Jobs arrow Information Technology News arrow Amazon beats Apple to showtime with video downloads
Amazon beats Apple to showtime with video downloads E-mail
by Stan Beer   
Friday, 08 September 2006
It may be showtime for Apple on September 13 but for online retailer Amazon.com the curtain is up right now with a new video download service.

Amazon Unbox enables users to download movies to keep for between US$9.99 and US$14.99. TV shows can also be downloaded for US$1.99.

The content for Amazon Unbox, comes from major studios such as 20th Century Fox and MTV, will be copied protected with digital rights management so that it can only be viewed on computers or portable video players that use Mcrosoft's Windows Media Player.

Amazon, which hasn't exactly set the world on fire with its market performance in recent times, is a major retailer of DVDs through its online store.

The question for Amazon, as well as Apple, is whether the market is ready for or even interested in online video downloads. There are already video download sites, such as Guba and Movielink, that have so far not drawn huge throngs of eager downloaders.

One problem appears to be that the broadband infrastructure is still not ready - particularly in the US - to support reasonably fast downloads of the huge multi-gigabyte video files. Another problem is a restriction on burning downloads to DVD for paying users.

While the movie download business languishes, enthusiasm for free short videos on sites like YouTube has gone through the roof. {moscomment}
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