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Telecommunications Salesforce.com to track Google AdWords click-throughs
Telecommunications Salesforce.com to track Google AdWords click-throughs | Salesforce.com to track Google AdWords click-throughs |
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| by Stuart Corner | |
| Monday, 28 August 2006 | |
  
According to Ovum, "With online advertising, it is theoretically possible to know how effective your advertising is by tracking customers all the way from the initial click-throughs to a sale. [New services from Salesforce.com and NetSuite] enable anyone to do exactly that. Because of this, we are likely to see an even larger share of advertising spend shifting to the Internet." Ovum notes that Salesforce.com has bought a small start-up, Kieden (pronounced'keyed-in'), and has used it to launch a new service called 'Salesforce for Google AdWords' that provides the capability to track click-throughs on Google ads (those on Google itself as well as ads on sites that have their advertising 'Powered by Google') to sales leads generated in salesforce.com. Kieden was already a salesforce.com partner and was hosted on salesforce.com's AppExchange online platform. According to Ovum "This enables advertisers to correlate ad spending through to sales and ultimately (although this depends on linking to the accounting back-end) revenues." Ovum notes also that, on the same day that Salesforce for Google AdWords was launched, salesforce.com competitor, NetSuite, launched a similar in-house developed service, NetSuite Keyword Marketing Module. "NetSuite's differentiator is that it offers hosted accounting as well as CRM, so the back-end comes ready integrate," Ovum says. |
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