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Analsys & Opinion My Shout Microsoft ready to go with Vista incentives before January
Analsys & Opinion My Shout Microsoft ready to go with Vista incentives before January | Microsoft ready to go with Vista incentives before January |
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| by Stan Beer | |
| Tuesday, 22 August 2006 | |
  
These reports are of course leaking out from stories fed by Microsoft itself through media services such as Bloomberg and Reuters. The problem for Microsoft is that after five years of keeping customers waiting for Vista it feels it cannot afford another slip in the release date. However, January is a less than ideal time for a new consumer product release, coming straight after the holiday shopping season. PC makers are worried that the prospect of a January Vista release will inhibit holiday shoppers from buying computers until 2007. Thus, Microsoft and the hardware manufacturers are already discussing incentive deals that would enable holiday PC buyers to upgrade to Vista for little or no added cost. One such deal that has been suggested is offering purchasers free Vista upgrade coupons. Unfortunately for both Microsoft and the PC makers is that the holiday season is still four months away. Between now and then is the end of the Northern Hemisphere summer and the start of school, when parents often make computer purchases for education purposes. With all the loose talk of free or discounted Vista upgrades in December, prospective PC buyers in August and September may well feel justified in waiting the extra three months before parting with their hard-earned money. Looking at this from Microsoft's point of view, one would think the software company has little to lose and much to gain by offering free upgrade coupons immediately. It would encourage PC buyers not to delay their purchasing decisions between now and the realse of Vista. After all, why should a PC buyer have to purchase an operating system twice within the space of four months? {moscomment} |
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