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Telecommunications Telecom NZ's Yellow Pages buys leading tourism web site
Telecommunications Telecom NZ's Yellow Pages buys leading tourism web site | Telecom NZ's Yellow Pages buys leading tourism web site |
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| by Stuart Corner | |
| Tuesday, 22 August 2006 | |
  
The purchase, from founders Cambel Ferguson and Mark Rocket, follows Yellow Pages' development of Yellow Maps online. Telecom NZ says it is "part of a strategy that aims to give every New Zealand business an online presence." Yellow Pages group general manager, Dudley Enoka, said the a acquisition was "only the beginning of a series of developments by Yellow Pages Group that would make 'finding it' easier for all New Zealanders." According to Enoka, "Yellow Pages Group is undergoing a business transformation, and today's development is an example of the deeper, more accessible online information we want to bring to New Zealanders." The NZTO site is billed as "A comprehensive digest of New Zealand tourism and holiday information [that] lists more than 12,000 tourism websites and records over 350,000 visits each month from more than 100 countries." The NZTO brand will be retained under Yellow Pages Group ownership. Terms of the deal were not disclosed. |
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