| Microsoft and EMI deal to put videos on Zune |
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| by Stan Beer | |
| Saturday, 19 August 2006 | |
  
True to its abilities as a supreme marketing company, Microsoft has managed to keep Zune in the limelight in the lead up to its release before the end of 2006 through a combination of promotion and strategically placed leaks. More details of the much talked about iPod rival were leaked on the internet yesterday concerning the navigation system, the screen of the device and the inclusion of an FM radio receiver. Aside from FM radio, Zune's much touted edge over iPod is its Wi-Fi capability. However, it remains to be seen whether intending iPod users will be swayed by the additional features of Zune. Another huge problem for Microsoft is the huge installed base of tens of millions of iTunes and iPod users who are effectively locked into their music playing systems by Apple's DRM which will not allow iTunes music to be played on the Zune music player. {moscomment} |
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