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Send money, get free phone calls |
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by Stuart Corner
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Wednesday, 02 August 2006 |
Western Union, operator of one of the world's largest money transfer services, has launched in Australia and New Zealand its loyalty programme offering free international phone calls to frequent transferers.
The service, "Instant Phone Time" is provided by US-based calling card operator, IDT Corporation which was selected in May 2006 as Western Union's preferred provider in the Asia Pacific region with the launch of the programme in Hong Kong. Holders of the Western Union Gold Card gain immediate free call credit whenever they transfer money to designated countries. Western Union says discussions are underway to extend the program to other countries in the Asia Pacific region.
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