Technology news and Jobs arrow Information Technology News arrow Movie downloads to cut DVD retailers out
Movie downloads to cut DVD retailers out E-mail
by Stan Beer   
Thursday, 20 July 2006
It seems that the internet is about to do for movies what has already been done for music. In a historic first, Hollywood studios will allow consumers to download selected movies and burn them to DVD for purchase.
The online service called Movielink is owned jointly by five major studios, Buena Vista, Lionsgate, MGM, Sony Pictures and Universal Studios, and will rely on digital rights management technology to prevent pirate DVD copies being made. The first batch of movies will be about 100 titles.

Apple is rumoured to be on the verge of announcing a movie rental scheme through its iTunes store, after failing to convince studios to allow it sell movies to consumers through the online store. Apple wanted to sell movies at US$9.99, while the Movielink price will be US$8.99. It is not clear yet how the Apple download rental system will work.

Whatever movie download system consumers use, however, it is a long way from penetrating the wider consumer market. Movies are multi-Gigabyte files that will take hours to download on a very fast broadband connection. Unless there's a blizzard outside, a quick trip to a Blockbuster store will still be more convenient for most movie watchers for some time to come. So retailers needn't shut up shop just yet.{moscomment}
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