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BenQ Blu-ray recorder pricing a perplexing question |
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by Stan Beer
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Wednesday, 05 July 2006 |
Pricing for Blu-ray and HD DVD high definition video devices have become a perplexing question. First, experts throw up questions about the low pricing of Toshiba HD DVD players, claiming that the strip down price of the players retailing for US$499 is about US$700. Toshiba has denied this and claims to make a profit on its HD DVD players. Now Taiwanese vendor BenQ has announced the release next month of the first Blu-ray recorder for just over US$1000, far less than any competitive offering.
Despite what vendors may be saying about profits, the mad scramble for
market share at the moment appears to be creating a climate where loss
leaders are proliferating. With such a small market for both high
definition technologies at present, the only way that vendors can get
their products into the hands of consumers at present is to sell them
at a loss. The problem is that even the loss making retail prices are
impossibly high for most consumers. {moscomment}
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