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Apple and MTV put dent in Microsoft's media downloads plans |
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by Stan Beer
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Friday, 30 June 2006 |
Last month news of a collaboration called URGE between cable entertainment giant MTV and Microsoft was presented as offering real competition to Apple iTunes. However, a new collaborative announcement between MTV and Apple has put paid to any impression that Microsoft and MTV is an inseparable team fighting a common foe.
Under a new deal between Apple and MTV Networks, reruns of MTV cable TV
shows will be available for download from iTunes for US$1.99 per
episode. However, the iTunes deal does not include music videos and
internet radio stations which will be exclusive to the Microsoft and MTV
Urge service.
The collaboration with Apple indicates that MTV intends not to put all
its eggs in one basket. As for Microsoft, it looks like it will have to
look further afield to find video programming partners. {moscomment}
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