India has been deluged by a wave of multinational Electronics Manufacturing Services (EMS) firms that are in the process of setting up or ramping up operations on the subcontinent.
Some of the activity currently taking place includes:
• One of the world’s largest contract manufacturers, Singapore-based
Flextronics, is shifting into top gear and expects to have its products
out in September.
• Jabil Circuit Inc. in January acquired Celetronix, India-based
manufacturer of electronic products to get a stronger foothold in the
Indian EMS market.
• Elcoteq, the first EMS player to start operations in the country
is set to act as a one-stop shop for world class product design.
• Foxconn Electronics, one of the world’s largest EMS players is
setting up shop in Chennai. The Taiwan-based firm generated revenues of
$27.3 billion, up 62% from $16.8 billion the previous year.
This is just the beginning of the Electronics Manufacturing Services (EMS) wave that is hitting Indian shores.
Market research firm iSuppli Corporation predicts that the Indian EMS
and Original Design Manufacturing (ODM) industry will grow 21% per year
from $774 million in 2004 to $2 billion in 2009.
The above EMS companies, as well others like Solectron-Centum and
Sanmina SCI, Celestica are either expanding or setting up base in India
to build telecommunications and consumer electronic equipment for
Original Equipment Manufacturers (OEMs) for the Indian market.
The size of the India telecom opportunity and the speed at which the
sector is growing has ensured that almost all EMS players as well as
global telecom equipment manufacturers are here to cash in on the gold
rush.
Says Flextronics’ director of India operations, A Gururaj, “Today, it
is the phenomenal growth of mobile subscribers, about 5 million a
month, that is spurring manufacturing activity here. And, manufacturing
handsets for local use makes a lot of business sense —by getting the
manufacturing costs down, you can sustain this kind of a growth.”
Three months from now the first phase of Flextronics’ Chennai facility
which will manufacture handsets, set-top boxes and base stations will
be ready in September and in the second phase the company would look at
the manufacture of computers and digital multimedia products. “We plan
to more than double our headcount to over 2500 people by this year end
from the current combined 1000 headcount in our Bangalore and
Pondicherry units. By the end of 2007, this will again be doubled,”
adds Gururaj confidently.
Similar tempo is seen at Jabil Circuits, Elcoteq and others too.
Jabil wants to make Indian operations into a billion dollar project and
has plans to invest over $ 100 million over the next few years. “ We
have 5500 employees in India and we are confident that we will hire
around 8-10,000 in the next couple of years,” William Muir, President
APAC, Jabil Circuits said. The company had recently acquired
Celetronix early this year to give it a stronger foothold in the Indian EMS space.
Meanwhile Elcoteq was the first company to have set up a manufacturing
facility in Bangalore last year. “We believe that we have been a
catalyst for the development of hardware manufacturing in India. Today,
Elcoteq acts as a gateway for OEMs in all regions as we can partner
with them to be a one-stop shop and meet all their service needs - from
board and system assembly up to full turnkey supply chain and
engineering services,” said Henry Gilchrist, APAC Director –Busines
Development, Elcoteq Asia.
According to Gartner, the interest in setting up a manufacturing hub in
India arises from two aspects – a burgeoning domestic market and a
global sourcing facility. Moreover, local manufacturing would also help
companies become cost-competitive, especially in a price-conscious
market like India.
Today the Indian EMS vendors are looking at the lucrative handset and
base station market because almost all the handset vendors are
manufacturing or readying to manufacture here - Nokia, Motorola,
Nortel, Ericsson, LG, Samsung and ITI-Alcatel as well as telecom
equipment vendors like Siemens, Lucent and Huawei Technologies and
ZTE of China.
"We're not talking millions any more when we talk about the India
contract manufacturing market. I believe the market would be in
billions and that is a very attractive proposition for any EMS player,”
said Raj Khare, who heads Broadcom India operations here. {moscomment}
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