Analsys & Opinion
My Shout
Europe goes bananas over Apple | Europe goes bananas over Apple |
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| by Stan Beer | |
| Tuesday, 27 June 2006 | |
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As a casual non-European observer, where technology is concerned, one would have to be a little bit frightened about what is taking place on the Continent right now. With the rest of Europe looking on approvingly, France and the Scandinavian triumvirate of Sweden, Denmark and Norway are attempting to censure Apple for tying one piece of its intellectual property to another piece of its intellectual property.
Blind Freddie can see that Apple's wildly successful business model
works because of a number of factors, two of the main ones being that
iTunes is a wonderful concept and the iPod is a lovely product.
However, there is a third factor which is equally important. The
relationship between iTunes and iPod is symbiotic. Any attempt to
severe the connection between the two facets of Apple's business is
just not on. Apple iTunes and iPod are not really two separate products. They are two sides to the same coin. Without each other, they are just me too products. There are other music download sites and MP3 players. However, together, iTunes and iPod become a revolutionary music delivery solution that has not only captured a dominant share of both global and European music listening markets but has actually been a counterforce to the pirate music movement. If the Scandinavians and French get their way, their misguided attempt to open up the music download market will without a doubt force Apple to pack its bags rather than sabotage its own business model. If that happens, the pirate music scene will more readily proliferate throughout Europe. Realising that Apple iTunes leaving France would be a bad thing, the French have attempted to save face by providing a loophole to their proposed oppressive regulatory regime. Under the amended regulations, Apple can restrict itunes tracks to the iPod platform provided they get permission from record labels or artists.
This is yet another exercise in stupidity. Apple has fought hard to
keep prices of music from record companies at an affordable level for
consumers so that they'll buy products from Apple rather than resort to
piracy. Now France proposes to hand back to the recording companies
just the leverage they need to force Apple to raise prices." |
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