Profile

iTWire is one of Australia’s most popular, informative and opinionated IT and telecommunications news and information websites with more than 700,000 unique visitors coming to the site every month to keep up with the latest technology news.

Our readers come to iTWire because of our comprehensive coverage of all the latest IT and telco news in Australia and from around the world with our Global News and what products and services our advertisers have to offer.

We also bring to our readers the hard hitting comment, opinion of our editors and columnists and their analysis of developments in the technology and telco sectors both in Australia and internationally.

iTWire offers a range of advertising, sponsorship and marketing solutions for reaching our growing audience of loyal readers and subscribers to our Update, daily e-newsletter and visitors to the website.

Our Audience

You can reach the thousands of readers and subscribers who rely on iTWire every day for their daily news and information fix. Our mainly business and government audience – senior IT & T professionals in the private and government sectors - are discerning users and buyers of technology products and services.

Demographics confirm that all iTWire users are CEOs, managing directors, CIOs, general managers, department heads and managers.

The latest research by one of Australia leading research firms, Roy Morgan Research shows that iTWire’s audience is:
Professional managers who use the internet for IT Information

• 81% of visitors surveyed are AB Quintile
• 69% of visitors surveyed have a diploma or degree
• 93% of visitors surveyed are employed full time
• 39% of visitors surveyed intend to purchase a technology item for the household
• 81% of visitors surveyed have been using the internet for 5 years or more

Current average monthly reach of iTWire

• 1,300.000 page views per month
• 700,000 unique users
• 121,000 e-mail newsletters delivered each month to 5,500 e-mail subscribers

Leading the Market
iTWire is clearly Australia’s # 1 technology news and information site ahead of ZDNet, CNet and ITNews. iTWire, as an independent Australian owned site, has achieved market leadership over these competitor sites despite their international resources, ownership and affiliation. (insert Alexa links here)