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Information Technology News Netscape to make comeback as new media site
Information Technology News Netscape to make comeback as new media site | Netscape to make comeback as new media site |
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| by Stan Beer | |
| Friday, 16 June 2006 | |
  
Netscape, now owned by the giant Time Warner media enterprise, was once the most popular web browser until Microsoft killed it by integrating Internet Explorer with Windows. As opposed to traditional news media, the internet is spawning a new wave of news journalism that involves aggregating information from a variety of sources and lending itself to both reader and editorial real-time commentary. The method of news aggregation and presentation varies between different sites but, unlike with traditional media, content providers from all parts of the world are given a share of voice. The Netscape news site will present links to stories posted by readers, with comments and original stories posted by in house editors. Stories will be ranked according to a complex formula combination, which includes how popular the story is, how old and how important the editors think it is. The higher the ranking of the story, the higher up the page it will appear. Netscape is hoping to carve a niche for itself among news content aggregators, using the traffic the site attracts to generate advertising revenue. {moscomment} |
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