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Information Technology News eBay to enter web advertising market
Information Technology News eBay to enter web advertising market | eBay to enter web advertising market |
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| by Stan Beer | |
| Monday, 12 June 2006 | |
  
In a basic example of a context sensitive system, a web page containing an article about computers is likely to serve ads from computer manufacturers. The eBay system, called eBay AdContext, works in a similar way except that it will only serve up ads on partner sites which link to auctions on eBay. While eBay reportedly insists the new eBay AdContext (notice the similarity in name to AdSense) is not in competition with Google, industry commentators note two things. Firstly, it's in the interests of both Google and eBay to be nice to each other because eBay is probably Google's biggest advertising customer, while eBay gets a huge proportion of its traffic from Google. Secondly, transforming eBay AdContext to a universal context-based advertising system for web publishers in direct competition to Google AdSense would be a piece of cake. {moscomment} |
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