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Telecommunications Shopping.com enters Australia
Telecommunications Shopping.com enters Australia | Shopping.com enters Australia |
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| by Stuart Corner | |
| Tuesday, 23 May 2006 | |
  
Shopping.com (http://au.shopping.com/) says it has already has secured large well-known Australian retailers, and smaller retailers, in hundreds of categories ranging from consumer electronics to health aids and toys. These include Dick Smith, Apple and Dell, specialty retailers such as EzyDVD, Deals Direct, Peter's of Kensington and Strawberrynet. It has also been chosen by specialist IT publisher, IDG Communications Australia and will be available through IDG's consumer electronics guide, GoodGearGuide.com.au, and the PC World site. The company claims that, with approximately 20 search and sort attributes and approximately 30 comparison attributes across more than 250 categories, its product catalogue is "more advanced than any other retail search and comparison site in Australia". "Understanding and making a commitment to local shopper needs and interests is a critical differentiation at Shopping.com," said Shaun Cornelius, Shopping.com's country manager in Australia. "One of the categories that best reflects local customisation is wine. The wine category at Shopping.com has more than 1,800 wines, 340 of which are Australian. These can be searched and sorted by attributes including: Australian wine region, varietal, vintage and price." However, at launch the company said that more than 25 percent of its products would be sourced from outside Australia. Shopping.com's mission is "to transform the way consumers shop and retailers sell online by providing shoppers with the broadest range of data to inform their purchase decision- from retailer, brand and product specifications to pricing, availability and reviews." The information is customised based on each user's individual search. Informed choice turns browsers into buyers and creates one of the most productive acquisition and sales channels for retailers. Shopping.com launched in the United States in 1997, the United Kingdom in 2001, and in France and Germany in 2005. |
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