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Google fires double barrell at Microsoft IE7 search
In what looks like the first serious shot across Google's bow, Microsoft has signed a deal with online retail giant Amazon to replace Google's search engine with its Windows Live search on the Amazon site.

Amazon is one of the most highly trafficked sites on the web, with double the traffic of Microsoft's own site and about one quarter the traffic of Google's site. The deal with Microsoft will see Amazon's search engine A9, formerly powered by Google, using Windows Live as the underlying search technology instead.

  At present, Google dominates the search engine market space with 49% of the market, while Microsoft runs a distant third behind Yahoo with 11%. Deals with high traffic sites like Amazon could provide a significant boost to its market share.Google is mindful of Microsoft's ambitions in the search engine space.

Google recently lodged complaints with the US Department of Justice and European Commission over Microsoft's intention to boost its search market share by bundling its own search window with the upcoming version of its browser Internet Explorer 7. Google, which pays millions to have its search window as part of the competing Mozilla Firefox browser, has thrown its weight behind an effort to unseat Microsoft's massive but slowing eroding dominance in the browser space by supporting Firefox.{moscomment}

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