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Telecommunications thePlatform revealed as key component of BigPond Movies
Telecommunications thePlatform revealed as key component of BigPond Movies | thePlatform revealed as key component of BigPond Movies |
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| by Stuart Corner | |
| Wednesday, 26 April 2006 | |
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US-based provider of digital audio and video publishing solutions, thePlatform's Media Publishing System (MPS) has been chosen by Telstra to support the delivery of personalised digital video to PCs for its BigPond Movies service. US-based provider of digital audio and video publishing solutions, thePlatform's Media Publishing System (MPS) has been chosen by Telstra to support the delivery of personalised digital video to PCs for its BigPond Movies service. Subscribers will also use thePlatform's MPS Download Media Manager (DMM) to manage and play back content acquired from the BigPond service. Ian Blaine, co-founder and CEO of thePlatform, described the deal as significant because it broadens the company's reach beyond the US. "Broadband providers worldwide are recognising the value of delivering a personalised rich media experience to consumers. Our job is to take the pain out of digital media publishing and help companies like Telstra to boost their revenue streams with carrier-grade, end-to-end consumer service offerings," he said. thePlatform claims that, with its MPS, "Telstra can efficiently aggregate sports, movies and other forms of video-on-demand content from many different providers and deliver it using Windows Media and Windows Media Digital Rights Management (DRM) to BigPond customers. "In addition to aggregating content, MPS makes it simple for Telstra to associate rich metadata with content, enabling customers to easily discover and receive personalised media based on their selected preferences."
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