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Unwired offers Google for net surfers on the go |
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by Stuart Corner
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Friday, 21 April 2006 |
Wireless broadband provider, Unwired Australia, has formed an agreement with Google that will initially see Google search technology incorporated into Unwired's customer-only homepage and the two companies sharing advertising revenues.
These revenues will come from searches generated from Unwired's customer home page via Google's AdSense for Search, which displays ads relevant to a customers search request.
While the present deal may seem to offer users little beyond what they can get by accessing Google via its own home page, Unwired envisages future location-related searching for users on the move. Unwired CEO, David Spence, said "Internet search engines such as Google will become even more sophisticated as the trend towards personal mobile broadband and ultra mobile PCs continues. Internet users will increasingly demand services relevant to their specific location – whether it's Sydney, Melbourne, or in the future, anywhere around the world – and we intend to be able to cater for this demand."
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