Technology news and Jobs 
Technology Deals Fujitsu delivers digital media for Coles Myer Liquor
Technology Deals Fujitsu delivers digital media for Coles Myer Liquor | Fujitsu delivers digital media for Coles Myer Liquor |
|
| by Stan Beer | |
| Wednesday, 12 April 2006 | |
|
Fujitsu’s appointment as primary contractor follows the roll-out of a network of in-store screens and kiosks that display tailored point-of-sale content in the first eight 1st Choice Liquor Superstores to open. There are currently three 1st Choice Liquor Superstores in Victoria, three in Queensland, one in the ACT and one in SA. The content for the kiosks and plasma screens is delivered via Fujitsu’s TELentice content distribution and management system, a software platform developed in Australia which has been deployed by a number of retailers worldwide. Rod Vawdrey, Chief Executive Officer, Fujitsu Australia and New Zealand, said, “Digital Media introduces a smarter, more dynamic way of advertising to customers. Fujitsu’s Digital Media Solution gives 1st Choice the ability to change and update content at any time from a central location, making it a simple procedure to introduce new promotions or develop specific campaigns for individual stores.” For the purpose of the digital media network, each 1st Choice store is divided into four different zones - Beer, Wine, Spirits / Pre-Mixed Drinks, and Checkout, with different content programmed for each section. Up to 14 screens and four touch-screen kiosks are located throughout the store to advertise special offers and enable customers to search for information about different products and their location. Rod Vawdrey said, “This is a great example of a complete, end-to-end solution encompassing design, proof of concept, integration, and content delivery and management, including a strategic partnership with Beach Hut Media for digital media advertising sales and content creation for 1st Choice stores. Fujitsu is very excited to be partnering with 1st Choice to provide an enhanced retail experience for its customers using the latest in digital media technology.”
Get stories like this delivered daily - FREE - subscribe now
|
Tags
| < Next story in category | Previous story in the category > |
|---|
