Analsys & Opinion
My Shout
Enterprise Linux desktops are for real - are you? | Enterprise Linux desktops are for real - are you? |
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| Monday, 10 April 2006 | |
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Page 2 of 4 Microsoft's great success came about because they were the first platform vendor who achieved API lock-in without having to build the underlying computer hardware. Through shrewd licencing of the platform and the API to essentially interchangeable 3rd-party hardware vendors, it used the initial lock-in it gained in the market to drive ever-successive waves of uptake and market capture, creating economies of scale for the hardware industry but also resulting in a relentless cost competition amongst those same hardware vendors. This has resulted in the present reality where the API lock-in enables Microsoft to make 10 or 20 times higher margins on its platform than the hardware vendors make building computers. It has also provided Microsoft with the financing and leverage it needed to snare most of the major desktop productivity application market segments.
These
apps in turn provided Microsoft with both user-interface as well as the
more important document format lock-in. Users who learn on
Microsoft's
major applications often find it difficult to move to competitors'
applications. And as Microsoft's applications churn out data and
documents in formats which are almost always proprietary, they in turn
make it harder and harder for the users to migrate to alternative applications
in future. Applications that run on Linux, for instance. Once again,
this isn't Linux's or the open source community's fault.
This has further
implications. Competition debilitating implications. Users tend to shy
away from applications who compete head-on against Microsoft, as
those competitors aren't likely to be around in the long haul. Because
if you did buy into such applications, what would happen to all that
data or documents you create in any applications from such vendors?
Isn't it better to stick with the vendor which controls the platform and is most likely to cut off the air supply of the third party vendors? i.e Microsoft? This
was the reality, and one by one, all of Microsoft's former competitors
bit the dust, until open source reared up as a challenger. And open
source changed the competitive landscape for ever. Certainly from
Microsoft's perspective. You see, you can't cut open source's air
supply.
Users eventually come to understand that if it's a viable piece of
software, an open source app can essentially live forever, even if it's
up against Microsoft. This gives users wings. They increasingly buy
into the mindset that there are alternatives to everything that
proprietary vendors like Microsoft offer.
This article is also available here
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