Storage vendor, Hitachi Data Systems, has appointed Andrew Heading to the new role of channel marketing manager for Australia and New Zealand, based in Sydney. Prior to this role, Heading was the marketing specialist for HAL Data Services, an IT finance company, where he managed promotions and incentive programs for channel partners and direct mail campaigns. Heading has also worked as a marketing executive for Toshiba TEC UK Imaging Systems in the United Kingdom, where he was responsible for advertising, event management, product launches, direct mail, corporate hospitality, CRM & database implementation and incentives.