Technology news and Jobs arrow Information Technology News arrow destra and Intel sign music on demand deal
destra and Intel sign music on demand deal E-mail
by Stan Beer   
Wednesday, 15 February 2006

destra Media, one of the business arms of destra Corporation Limited (ASX:DES), has signed an agreement with Intel to distribute and sell destramusic.com’s 1.3 million digital music tracks via Intel’s Viiv technology PC/home entertainment platform.

Intel Viiv (www.intel.com/viiv) technology, which focusses on consumer management and sharing of digital entertainment, will be launched in Australia next month. Devices based on the Intel Viiv technology platform are able to support surround sound, high-definition video and other enhanced features.

“The Intel Viiv technology rollout is driving tremendous awareness for converged technologies in the home,” said Domenic Carosa, destra’s CEO. “This agreement presents an outstanding opportunity for destra Media, as a digital integrator, to be a critical component within the growing number of households embracing digital entertainment.”

“Our destra Media team is currently beta testing its destramusic.com and MP3.com.au Intel Viiv technology version and we are on track to have the service ready for the March 16, 2006 Australian launch of Viiv,” said Carosa.

MP3.com.au’s 100,000 tracks of independent musicians will be made available for free to users of the service while destramusic.com’s 1.3 million tracks from major record companies, including EMI, Sony and FMR, will require a fee to be paid.

destra has consolidated its leadership position in the digital music space having made significant technology headway and announced a number of global agreements over the last eight months.

“Our relationship with Intel and the integration of our digital music technology into its Viiv platform, will allow a number of our retail and media partners to launch an integrated service on the new Viiv home entertainment devices coming to market in April. We will be announcing a number of very significant retail and media partnerships over the next couple of months which will take these services to the mass market at a level never seen before in Australia,” said Carosa.

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