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iPhone UK retailer launches Freshtel-based VoIP
iPhone UK retailer launches Freshtel-based VoIP | UK retailer launches Freshtel-based VoIP |
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| by Stuart Corner | |
| Monday, 23 January 2006 | |
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Separately, under a deal announced on 29 December 2005, Tesco has purchased a six percent stake in Freshtel Holdings. Tesco is already in the telecoms business, offering mobile, domestic fixed line and Internet access services. Tesco Mobile has a million customers and entered the broadband internet access market in August 2004. Mark Main, a senior analyst with market research company Ovum, commented: "This will not be a big money-spinner for Tesco so we can only presume that, in common with numerous other new providers, it is testing the water to understand more about the market and to establish a presence." According to Ovum, for 20 (approximately $A47) customers receive a USB handset, a PC phone client and ã5 (approximately $A12) of calling credit. Calls to UK landlines and many international destinations cost 2p ($A0.05) per minute and calls to UK mobile phone cost 10p ($A0.24) per minute. Customers can select a UK geographic phone number on sign-up. Main concluded: "Tesco's pricing is simple but not particularly cheap - better offers can be found from other VoIP providers (including BT themselves for certain types of phone call) so we would expect Tesco to have a longer-term pricing strategy in mind. Other traditional phone service providers can also offer better value for money for some types of call."
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