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Telecommunications Vividas sniffs out bandwidth to optimise video on the net
Telecommunications Vividas sniffs out bandwidth to optimise video on the net | Vividas sniffs out bandwidth to optimise video on the net |
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| by Stuart Corner | |
| Friday, 20 January 2006 | |
  
According to Vividas, "By detecting the download time to a 10KB test component, the Vividas Sniffer calculates the bandwidth available to the user and selects the appropriate sized file to stream. While buffering, a second check takes place and within seconds confirms that the correct file has been chosen, providing an alternative bit rate file if necessary. The result is a seamless launch of full screen, high quality video online." Said Vividas CTO, David Winter: “This technology allows users, who have previously accepted the Vividas security prompt and have a broadband connection, to click on a web link in a browser and go straight to viewing full screen video. There are no other examples of this currently available on the Internet. It is true web TV." Coca-Cola Amatil has become the first company to use the new technology for the launch of their new sugarless Coke brand, Coke Zero. (http://www.herowithzero.com). |
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