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Telecommunications Telstra & Optus clamp down on premium SMS shonks
Telecommunications Telstra & Optus clamp down on premium SMS shonks | Telstra & Optus clamp down on premium SMS shonks |
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| by Stuart Corner | |
| Monday, 09 November 2009 | |
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WMC say it then "escalates uncorrected, egregious, and repeated breaches directly to participating mobile carriers, who may take action under their commercial contracts by, for example, imposing financial penalties or shutting down the shortcode." Services covered include chat, televoting, and premium content downloadable to mobile devices, such as ringtones, wallpapers, games, videos, and text alerts. WMC claims to operate on three continents and to intercept more than 30,000 mobile premium services advertising campaigns each month. The Mobile Premium Services Code was developed jointly by carriers, content providers, and consumer representatives through the Communications Alliance and, earlier this year, was registered by the Australian Communications and Media Authority. Engagement of WMC by Telstra and Optus follows calls earlier this year for the industry to tighten up on its handling of premium SMS services from ACCC chairman Graeme Samuel. In an impassioned speech to the Australian Telecommunications Users Group annual conference Samuel said: "Today, the ACCC is putting the telecommunications industry on notice. Misleading advertising, unfair contracts, inadequate disclosure and subscription scams are all in the ACCC's sights. Standards must improve or risk increased scrutiny and action...The ACCC is drawing a line in the sand – we're saying to the poor performers, and there are many of them, mend your ways." CONTINUED
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