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VIRTUALISATION Google launches shopping search engine for online stores
VIRTUALISATION Google launches shopping search engine for online stores | Google launches shopping search engine for online stores |
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| by Jake Widman | |
| Friday, 06 November 2009 | |
  
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To use Google Commerce Search, a merchant would first upload product data through one of three available methods. The Google tools will then index and categorize all the products, while the merchant uses an administrative console to customize the search engine's appearance. The result is a search engine that looks like it's on the retailer's site that features Google search enhancements like filtering results by category, brand or other attribute, understanding misspelled terms and synonyms, and other familiar features. A full data sheet (PDF) is available here. Google is promoting Commerce Search now as a way for retailers to get ready for the holiday rush. A custom search engine is supposed to be deployable within a few days. The search engine also ties into Google Analytics to enable a business to track the effectiveness of promotions, most-searched products, and so on. The service is expensive, though -- according to the San Francisco Chronicle, prices start at US$50,000 per year, and Google is targeting the top thousand retailers in each country where the company operates. |
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