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Information Technology News iPhone brand showing strength in Australia
Information Technology News iPhone brand showing strength in Australia | iPhone brand showing strength in Australia |
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| by Stephen Withers | |
| Wednesday, 04 November 2009 | |
  
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Although Nokia was found to have the strongest relationship with customers, iPhone was the runner up. iPhone also recorded the highest ever 'voltage' (a measure of the probability of growing market share) ever seen in Australia. "After little more than 12 months in the Australian market, iPhone has gained a strong brand position. Our research has confirmed it is now on par with Nokia in terms of popularity, even though only nine percent of those surveyed actually owned an iPhone. This bodes well for iPhone when those consumers upgrade their handsets," said Daren Poole, Millward Brown’s Sydney managing director. "While there are still more than twice as many people who bond with Nokia than with iPhone, given its meteoric rise over the past year and the forecast for strong sales growth, the iPhone is well on the way to becoming Australia’s mobile phone brand of choice," he added. |
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