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Bing stops the rot?
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Bing stops the rot? | Bing stops the rot? |
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| by Stephen Withers | |
| Tuesday, 03 November 2009 | |
According to two web analytics firms, Bing's search share last month started moving in the direction Microsoft would want to see. But its partner Yahoo!'s numbers headed south again, while Google marches on.Featured Whitepaper
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"Bing's market share has stabilised after falling since mid August," StatCounter CEO Aodhan Cullen. But Yahoo! - the other half of the so-called MicroHoo partnership - saw its share drop for the fourth consecutive month to 8.91%. "A worrying trend for Microsoft is that the combined Bing and Yahoo! market share has seen a steady decline from 20.36% in July to 17.77% in October," said Cullen. StatCounter's global figures won't go down so well at Microsoft, as they show Bing managing an even smaller increase from 3.25% to 3.31%. Yahoo!'s numbers went from 4.37% in September to 4.1% in October. That means the combined Bing/Yahoo! share slipped from 7.62% to 7.41%. Google was the main beneficiary both in the US (up from 80.08% to 80.39%) and worldwide (up from 90.54% to 90.81%). StatCounter isn't the only source of data showing a slight recovery for Bing with Yahoo continuing to decline. Net Application's October 2009 worldwide Market Share report for search engines puts Google on 84.53% (up 1.4 points on September), Yahoo! on 6.68% (down 0.16), Bing on 3.49% (up 0.1) and Baidu on 3.03% (down 1.35). No other search engine achieved a 1% share. If you look at a graph of StatCounter's worldwide figures from mid-2008 to the present, the overall impression is of a slowly declining Yahoo! transferring share to Google, MSN and Windows Live folding into Bing, and the Others category chugging steadily along. |
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