| Vodafone launches 'global' mobile TV content |
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| by Stuart Corner | |
| Friday, 09 December 2005 | |
  
Vodafone claims the channels offer "an exciting mix of world-class TV brands, pan-European sports coverage and entertainment and documentary programmes". It says that the globally sourced content will work on any Vodafone live! with 3G enabled handset. Mobile TV will consist of a variety of formats, including: Sex and the City" and "Six Feet Under" from HBO; Eurosport, MTV; Specially edited for mobile, Seasons 1-4 of "24", featuring Kiefer Sutherland, from Twentieth Century Fox Television; UEFA Champions League; Discovery Vodafone says its research "clearly demonstrates watching Mobile TV on the move complements television viewing habits at home, indicating likely high consumer demand for this product". Finding of the research included: "consumers want well-known TV brands and channels, they like dipping in and out of television as it is an enjoyable way of filling free time, and thus Mobile TV appeals to people's spontaneity". |
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