If organisations or individuals can get their video content discovered there are potentially extremely rich pickings, as Google says there are now 1 billion views of video content being streamed each day.

Just like AdWords, Promoted Video allows users to define keywords and pay for those keywords on a cost per click basis. Promoted videos can be bought directly in AdWords, and users can place bids, select where they would like videos to appear, and set daily spending budgets.

Simon Dunwoody, search director of Mediaedge:cia which has developed the Promoted Video campaign for Mitsubishi said that by using terms like ‘4x4’ or ‘4x4 review’ it had been possible to steer people to Mitsubishi’s YouTube videos and that the click through rate had been good. However he acknowledged that since this is only a fledgling service in Australia, there are relatively few competitors vying for viewers.

That had though also left Dunwoody querying why the click per view cost had proved higher than the 5-10 cents he had been anticipating. He said he was discussing this cost discrepancy with Google

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