The new name encapsulates the company’s thought leadership in the industry: Quofore derives from the Latin ‘Quo’ meaning ‘to where, for what purpose, for which reason?’ and ‘fore’ meaning ‘at the front’.

The change to “Quofore” heralds a progression in thinking, aligned with customers’ needs, from the automation of activities pushed out by back-end systems (such as customer relationship management and trade promotion planning) to a laser-like focus on the critical role of retail optimisation in today’s competitive landscape.

The new name was selected after a rigorous process that included linguistic review across twenty-four countries and six continents.

“The recent upsurge in demand for our solutions transcends international boundaries,” said Desmond Miller, CEO of Quofore worldwide. “We’ve been investing in our global expansion for some time now, so it was important that our name could also cross international borders to service customers in both modern trade and emerging markets.”

“In the past couple of weeks,” he added, “some of the inquiries we’ve received have come from as far afield as Iceland, South Africa, Ireland, India, Japan and South Korea. At the same time, our global customers continue their ‘single solution’ rollouts across Europe, Asia and the Americas”.

These include multi-country implementations in EMEA for one of the world’s largest household Consumer Products corporations. And, in the Asia Pacific region, where Quofore has opened its most recent office in Singapore, projects are underway in a number of countries, including a 30,000 user engagement in China.

About Quofore
Founded in 1998, Quofore (formerly O4 Corporation) is recognised as the international leader in mobile software solutions for field representatives in Consumer Products companies. Companies using Quofore solutions are able to drive competitive advantage through their management and execution of field sales, merchandising, promotion, and direct delivery activities. Incorporating world best practices, Quofore solutions reflect the experience and domain expertise gained from over a decade of specialised industry focus, working with customers in more than 20 countries in both modern trade and emerging markets. Quofore markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region, and works closely with its partner ecosystem to service and support its customers worldwide. Quofore has delivered solutions to customers across six continents including leading global corporations such as Procter & Gamble, Cadbury, Brown-Forman, Dyson and Black & Decker, as well as numerous small to midsize companies.