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VIRTUALISATION Yahoo! revenue continues to slide
VIRTUALISATION Yahoo! revenue continues to slide | Yahoo! revenue continues to slide |
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| by Stephen Withers | |
| Wednesday, 21 October 2009 | |
  
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Still, business is about profit, not revenue. The company's net income is up from $US56 million to nearly $US188 million. But take out the $US98 million gain from the sale of Yahoo!'s stake in Alibaba.com, and the number isn't quite so exciting. Like other tech companies, Yahoo! provides non-GAAP (generally accepted accounting principles) numbers where they give better insight to what's happening at the company. For example, GAAP revenue is calculated before deducting the revenue share paid to affiliate sites ('traffic acquisition costs'). Take that out, and the revenue drop is closer to 15% than 12%. Still, CEO Carol Bartz is talking up the situation. "With revenue coming in above our guidance and flat sequentially, we had a solid third quarter that signals our major businesses have stabilised," said Bartz. "With new products like Yahoo! homepage, our brand revitalisation campaign and expansion in the Middle East through Maktoob.com, our execution is improving and we're focused on what we do best — being the centre of people's online lives." New home page? Mmm, OK. Brand revitalisation? Yawn. Expansion? Good. But "being the centre of people's online lives"? Is this where I'm supposed to put my fingers down my throat? |
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