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Information Technology News Verizon, Motorola take on iPhone with iDon't ads
Information Technology News Verizon, Motorola take on iPhone with iDon't ads | Verizon, Motorola take on iPhone with iDon't ads |
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| by Jake Widman | |
| Tuesday, 20 October 2009 | |
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Featured Whitepaper
5 Best Practices for Smartphone Support
According to the Wikipedia entry , the phone features WiFi, a 5-megapixel camera with flash, a 3.7-inch 854-x-480 touchscreen, 16 GB of memory, and a physical keyboard. Whatever the final specs, Verizon certainly seems to think it has something that can challenge the iPhone. Last weekend saw the debut in the U.S. of a TV ad that directly targets the iPhone's failings. The ad opens with a sequence of "iDon't" statements in clean black text with a reflection against a white background, an immediate visual reference to Apple marketing. Without identifying who "i" is, the ad says "iDon't have a real keyboard," "...run simultaneous apps," "...take 5-megapixel pictures," "...customize," "...run widgets," "...allow open development," "...take pictures in the dark," or "...have interchangeable batteries." For more on Droid, see Page 2. |
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