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VIRTUALISATION TV broadcasters should favour, not fear the NBN
VIRTUALISATION TV broadcasters should favour, not fear the NBN | TV broadcasters should favour, not fear the NBN |
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| by Stuart Corner | |
| Sunday, 18 October 2009 | |
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The massive growth in mobile data traffic (Cisco says the volume in 2013 will be 66 times greater than it was in 2008) is starting to put huge demands on spectrum, much of which is presently used for television broadcasting, and were it all allocated to mobile communications, would make the Negroponte switch largely complete. Alcatel-Lucent's director, marketing - Asia Pacific, Geof Heydon, has a vision of this for Australia. "My 50 year out story is that we need an NBN and we don't need any other form of information delivery any more [to fixed locations]...The whole notion is that the NBN is the national information infrastructure and can one day replace very other version of national information infrastructure - and we have several of them. That to me is a much more exciting story than it just being faster Internet where people can argue that you don't need faster Internet anywhere." Exciting it may be, but that vision is years from realisation, Heydon's more immediate concern is that the NBN presents a great opportunity to deliver free-to-air and pay TV in a way that is, from the users perspective, pretty much identical to the way they receive those services today: They'll plug their TV or set-top box into a co-ax socket on the wall that will be connected to the NBN's optical network termination unit instead of an antenna on the roof or an HFC cable. But, he says, it's an opportunity that the broadcasters haven't grasped. "I think they perceive that the NBN translates into TV on the Internet, which is the natural enemy of the broadcaster." CONTINUED
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