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Technology Lifestyle Mac owners own more computers, even PCs
Technology Lifestyle Mac owners own more computers, even PCs | Mac owners own more computers, even PCs |
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| by Jake Widman | |
| Tuesday, 06 October 2009 | |
  
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The results showed that 12% of households own Macs, up from 9% last year. The surprising finding is that of those Mac-owning households, nearly 85% also own Windows PCs. But Mac owners just tend to own more electronic devices in general. Nearly two-thirds of Mac households have three or more computers; the number for Windows households is 29%. The same holds for notebooks, with 72% of Apple households owning notebooks while only 50% of Windows households do. The pattern holds for other devices as well: 12% of computer-owning households in general have digital SLR cameras in the house, while 32% of Apple households do; 5% to 20% for flash-based camcorders; 8% to 18% for large LCD TVs; and 30% to 49% for GPS systems. (The disparity extends to iPods as well, but one would expect that.) In sum, "the average Apple household owns 48 [consumer electronic] devices whereas the average computer household owns about 24," said NPD vice president Stephen Baker. The disparity is at least partly explained by the finding that Apple households reported generally higher than average incomes. |
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